Here is a stylist that comes with 50 years experience of family hairdressing and years of salon management, working/leading runway shows, television and magazine work throughout the UK and Australia. Working for worldwide leading haircare and skincare brands such as L'Oreal, Bobby Brown, American crew, mop, kevin Murphy, Eleven and Natulique.
 
If this wasn't enough after moving to Australia with her two year old daughter on a life altering adventure and opening her 5th successful Salon business, Jodie decided it was time to create her own professional haircare. Suffering with eczema and asthma she wanted a brand that's kind, gentle, Australian, low tox, sustainable, vegan, organically infused and charitable to the planet we live on.

Fifteen years ago when Jodie's teaching began as UK head educator for a professional salon leading organic low tox brand modern organic products/American crew, she was so ahead of her game knowing the damage caused by toxic ingredients added to everyday produce consumed by our amazing bodies. 

So with an Australian scientist manufacturer who furthered Jodie's knowledge with ingredients available today and how they have evolved,  Jodie took her twenty years of hands on hairdressing. knowing what you really want from a hair care brand and months of in salon trials... (Thank you clients and colleagues) to create aether hed replenish shampoo AND... what cracker of a shampoo!